Career in the real estate market: what are the main challenges?

real estate

The career in the real estate market has attracted more and more interested. According to data from the National Federation of Realtors (Fenaci), the number of real estate agents grew by more than 23% between the years 2013 and 2017.

Fenaci had already registered a growth in the number of people interested in working in brokerage, but this occurred between the years 2008 and 2013, a period of great growth in the sale of real estate.

Therefore, it is possible to conclude that some people who lost their jobs due to the crisis are looking for a new chance in the real estate market. If that is your case, you will need to deal with some challenges in the profession. In this article, we will show you the main ones. Come on?

You will be very questioned by the customer

Buying a property is a big financial investment. Therefore, the client is always insecure and usually has a distorted view of the realtor’s work. For this reason, you need to study all the details of the properties, preparing yourself for any questions.

The career in the real estate market is very similar to that of a financial advisor. Have you ever thought of asking a professional in the industry for information about the actions of a company and he hesitating when it comes to responding? Would you feel safe about investing with him? So, consider this same situation for the day-to-day work.

The client will not always respect your time

Over the years, you will notice that some people develop an unproductive attitude when buying real estate. This wastes time for themselves and also for the broker.

Therefore, it is important to develop an appropriate communication technique. The broker needs to be direct, but mainly didactic when explaining details about the negotiation. Avoiding misunderstandings is the best way to preserve your time.

Another important point: explain to the client that the meetings have a time to start and end. As most people nowadays live in a hurry, this information, if transmitted in an affable manner, will also please your audience.

You’ll see colleagues acting unethically

There is a Code of Ethics that guides the career in the real estate market. This guideline aims to preserve the interests of buyers, professionals and the market as a whole.

However, you will possibly come across colleagues who ignore this document. But remember that dishonest attitudes are punished and the professional may even lose the right to practice the profession.

Some actions sometimes border on childishness – like colleagues who try to sabotage other brokers to prevent them from getting customers in a particular region. Others are true shots in the foot, like promising commissions to doormen and other professionals in exchange for information. That is, all care is little, and it is good to keep your distance when you notice something wrong. After all, you have a reputation to uphold.

You will need to control your finances

The last challenge is common to all professionals who earn commission: take care of your money!

Salespeople know that some months are better than others. Therefore, it is very important to create a cash flow capable of paying your expenses, even in times of less heated market.

To overcome career challenges in the real estate market, it is essential to be well-informed and up-to-date. And  CrediPronto can help you with this task!


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