Do you need a real estate website? If you work in the real estate sector, you probably know that your online presence and reputation are essential for the success or failure of generating new contacts and clients for your business.
Technological advances have led our sector and fierce competition to the digital realm, that is why real estate companies like Tajarat properties has created a real estate website and that real estate agents support themselves and take advantage of the knowledge and work of real estate marketing professionals and agencies.
Real Estate Marketing professionals can help you improve your business through a whole digital marketing strategy for the real estate sector, including and having as its axis the creation of a personalized real estate website . The best thing to do is get the best information possible or go hand in hand with the experts, since the digital world is vast and complex.
WHY CREATE A UNIQUE REAL ESTATE WEBSITE AND AVOID THE TEMPLATES OF ANY CRM?
All businesses are moving towards digital and today the agency that does not have a real estate website is a matter of time before it runs out of a client or stops its growth and potential. Businesses must adapt to competition in all areas and creating a real estate website will allow your business to grow and remain in time.
A website is an additional channel for the sale of real estate, in addition to giving you a company image and professionalism that brings very good results if it is also complemented with social networks or a YouTube channel.
This will allow you to increase the acquisition and sales of real estate throughout the year. The website of a real estate agency is important and therefore it must be of quality, which also helps not to depend solely on real estate portals.
THE IMPORTANCE OF WEB DESIGN FOR REAL ESTATE.
Times have changed, most people do not go around the city to find a rental or buy a property, but everything is searched from their mobile or computer. In this lies the importance of creating a real estate website in good condition that allows you to get clients. Quality and web design for real estate is essential. If you do not offer a positive, attractive and professional image, the people who visit your page will not stay to see what you offer, but will move to other optimized real estate websites or that have better quality content.
CREATE A QUALITY REAL ESTATE WEBSITE.
A real estate website must function correctly regardless of the type of device from which it is being visited. This is one of the first quality samples of the site. It is also vital that you have an option that allows direct communication between the seller and the potential buyer.
Chats, forms, complements that allow the visitor to your real estate website to contact immediately and request information or ask any questions, which greatly increases the contacts received and later the acquisition of properties and sales.
Of course, the design of a real estate website by itself is not enough, it must be accompanied by strategies that allow attracting traffic, that is, visits from potential clients, and for this there must be a diversity of channels and digital marketing actions.
IS IT POSSIBLE TO CREATE A REAL ESTATE WEBSITE FOR FREE?
The ways or methods to create a real estate website for your agency are varied, although the most recommended option for designing a real estate website without much technical knowledge is to use WordPress to create the website yourself.
It will not be completely free since creating a good quality real estate website will always have a cost in servers, domain and especially in learning and time spent, especially if you do not know the basics of programming and digital marketing.
The good news is that it is not that difficult, there is a lot of information on the net, although it is advisable to go hand in hand with experts who have results and have created a good number of web pages for real estate in the past.
And if you find it difficult to set up a real estate website on your own, you can also opt for the templates offered by almost any real estate software, although in that case your real estate website will be one of the great competition.
4 ESSENTIAL POINTS IN THE DESIGN OF YOUR REAL ESTATE WEBSITE.
We are going to assume that you already have a website, a blog and a Facebook page, and from there make sure of the following:
RESPONSIVE DESIGN ON YOUR REAL ESTATE WEBSITE.
Do you know what percentage of visitors to your real estate website use mobile or tablet? Before that, do you know how many visitors your real estate website has? This data is very important for your business.
A responsive design is one that adapts to mobile devices and facilitates navigation for these users. Specifically, this design adapts to the screen size of any device, ordering the structure of all the elements of the web and adapting the size of images and texts for comfortable navigation.
Try browsing your real estate website from your mobile, is it simple and does it fit perfectly? In all the real estate websites that we manage, we find that more than 30% of users visit them from mobile devices (mobiles and tablets), and in some cases they exceed 50%.
Here the design of your real estate website is crucial to maintain and attract this large block of clients. (On the real estate marketing website so far this month 56.5% of visitors read us from their mobile phones. If this is your case, a special greeting for you).
Several studies and statistics (global, not specific to the real estate sector) show that websites with a responsive design have a higher conversion rate and number of sales.
Google also recommends having this type of design. And of course, your potential clients will appreciate that your real estate website is easy to use from any device, or they will leave it immediately to go to portals or websites of your competition.
EVERY REAL ESTATE WEBSITE MUST HAVE LOCAL CONTENT WITH USEFUL INFORMATION.
Having a blog and main pages with useful content for buyers and sellers is absolutely necessary. When buying or selling a property, most people spend a lot of time online learning about the process, especially if it is their first real estate transaction.
In a study carried out last year on the US market, it was published that among those under 40 years of age, more than 90% of buyers or sellers looked for information on the Internet for this.
Wouldn’t it be great if all those people could get information on your real estate website? If you offer useful content and they can learn, there is a good chance that they will finally request your services to help them with the sale of a property or search for their ideal home.
In addition to covering the basic information about the buying and selling process, these people will be looking for useful information about your area, so it shows that you are the best expert in your city.
THE IMAGES ON YOUR REAL ESTATE WEBSITE ARE TREMENDOUSLY IMPORTANT.
Within the design of your real estate website, images are of vital importance. As in your office, it is crucial to provide confidence and comfort to your potential clients, it happens exactly the same online.
Each image is an opportunity to build trust, convey that you are their best option and generate the impulse for them to contact you. Also, the main images of each article can multiply the effect it has on your potential customers.
We know that images are a fundamental part of our work, especially when selling homes. Exactly the same thing happens in digital real estate marketing.
ESSENTIAL ON YOUR REAL ESTATE WEBSITE: FREQUENTLY ASKED QUESTIONS SECTION.
What are the most common questions you have to answer every time you pick up the phone? As real estate agents we hear day after day the same doubts raised by both owners who want to sell their house and those interested in looking for and buying a home and want to know more about us.
The way you work, the areas or types of properties in which you are specialized, if you work rentals, industrial warehouses, transfers of hospitality businesses, tourist apartments, if we have collaborations with other real estate companies or if you work exclusively or not ( and why do you think it is the best option).
Take into account the most frequently asked questions from your clients when designing your real estate website and answer their questions even before receiving each call. You will save valuable time and ensure that the calls received know more about you and are more willing to have your real estate services.
These are just some of the points to have a professional and useful real estate website for your visitors and that generates contacts and clients for your real estate agency.
If you want to have a real estate website that improves the results of your business just like park view villas , keep reading this blog or contact us and we will help you implement a global digital real estate marketing strategy.